Why Local Matters In 2023

by | Dec 31, 2022 | President's Blog

There are several reasons why local matters in 2023 and beyond.

First, supporting local businesses and organizations can have a positive impact on the local economy. When people shop at locally owned businesses, the money they spend tends to stay within the community, supporting other businesses and creating jobs. Local businesses also tend to be more invested in the community and may be more likely to give back through donations or other forms of support.

Second, supporting local can help to preserve the unique character and culture of a community. Local businesses and organizations may offer products or services that are specific to a particular region or that reflect the values and traditions of the community. By supporting these businesses and organizations, people can help to ensure that the community retains its unique character and identity.

Third, shopping locally can often be more sustainable. Local businesses may be more likely to source products and materials locally, reducing the environmental impact of transportation and supporting other local businesses in the process.

Overall, supporting local can have a range of benefits for both individuals and the community as a whole. It can help to strengthen the local economy, preserve the unique character and culture of a community, and support more sustainable practices.


There are several additional reasons why supporting local can be particularly compelling in 2023 and beyond:
    1. Personal connection: Supporting local businesses and organizations can help to foster a sense of connection and community within a region. When people shop or do business with local companies, they are often supporting individuals or families that they know personally, which can create a sense of shared purpose and mutual support.
    2. Quality and convenience: Local businesses and organizations may offer products or services that are of a higher quality or that are tailored to the needs of the local community. They may also be more convenient to access, as they are often located closer to where people live and work.
    3. Responsiveness: Local businesses and organizations may be more responsive to the needs and concerns of their customers and the community as a whole. They are often more flexible and adaptable and may be more willing to make changes or offer special services in response to customer feedback.
    4. Sustainability: As mentioned earlier, supporting local can often be more sustainable. Local businesses may be more likely to use eco-friendly practices and to source materials and products locally, which can help to reduce the environmental impact of their operations.
    5. Economic impact: Supporting local businesses can have a positive impact on the local economy by creating jobs and supporting other businesses in the community. This can help to strengthen the overall economic health of a region, which can have long-term benefits for everyone who lives and works there.


We are a Business Community Development Organization

We are a non-profit organization that helps business communities become stronger and more self-sustaining. We achieve this by educating consumers, supporting local businesses, empowering town/city leaders, and making it easy for media companies to help promote all of the above.

Learn More About:

Consumer Programs | Business Programs | Town/City Programs | Media Company Programs

Join Us

Help your business community and be a part of the solution!

As a Consumer Supporter

To learn why and how to spend your money locally click here.
Search our Western Mass business community database to find local businesses click here.
Stay up to date by joining our mailing list click here.
Become a consumer supporter and be part of the solution and become a supporter of your business community, join here.


As a Business Member

Look for your town, enter your business name in the search box and claim your listing and become a member, add your business information and marketing materials.  Take advantage of our programs for businesses.
To learn more about becoming a member click here.


As a Town/City Partner

Mayors and town leaders can claim a town/city page, enquire about customizing their page and help their business community communicate, educate, and thrive.
Search for your Town/City click here
Contact us about your Town/City business community page - click here


As a Media Company Partner

Since the beginning, we have recognized that the media plays a special role in the business community here in Western Mass. Please join us as a partner and let's explore what we can do together click here

Learn more about our programs for Media Companies. click here

As a LL413 Volunteer

The only way we can change things is together. We are always looking for more people who care about their business community.  To learn more about the organization and see how others are contributing, visit our "About" page - click here

Or if you would rather just donate your money rather than your time, please donate here