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SEO 101 Webinar

May 16 @ 11:00 am - 12:00 pm


Navigating the complex world of SEO can be a daunting task. Are you trying to improve your company’s visibility online but struggling with the lack of access to powerful SEO tools? Is the timely and ongoing nature of SEO work overwhelming you? In this competitive online world, do you find it difficult to outsmart other SEO experts for the top position? If the answer to any of these is yes, our comprehensive webinar, SEO 101, is tailor-made for you.

What’s in Store for You?

In this beginner-friendly webinar, we will unravel the mysteries of SEO by starting with the absolute basics and gradually moving toward more complex aspects. You will learn about:

  • The Basics of Keywords: Understand the difference between branded and non-branded keywords, and learn to use seed keywords effectively. We will also delve into concepts such as volume, difficulty, and intent of keywords.
  • On-page vs Off-page SEO: Learn how to optimize page content, use alt text, and effectively link internally on your webpage. Also, understand the importance of social media, other websites pointing towards your own, and forum discussions in off-page SEO.
  • Keyword placement in different platforms: Get familiar with how to strategically place keywords on platforms like Squarespace, WordPress, and Shopify.
  • Outdated SEO Practices: Avoid common mistakes like keyword stuffing, using irrelevant keywords, buying backlinks, and writing for search engines rather than people.
  • SEO Best Practices: Learn to effectively update your website on a monthly basis, use Heading 1s correctly, generate high-quality content and backlinks. Experience the power of backlinks and learn how to obtain them with less sweat and tears.

This webinar is specially designed for anyone looking to improve their website’s visibility, digital marketers looking to update their skills, small business owners managing their own SEO, and bloggers looking to reach a bigger audience.

Join us for SEO 101 and take your first step towards becoming an SEO wizard. Register now and give your website the visibility it deserves.


May 16
11:00 am - 12:00 pm
Event Categories:


Greater Northampton Chamber of Commerce
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