Living Local 413 Is A 501c3 Non-Profit Organization

The New!

Living Local 413 is a Western Massachusetts grassroots movement that promotes the economic benefits of Eating, Shopping, and Hiring Locally! Communities are eco-systems, strengthened by activity. When consumers spend money at locally owned businesses and get involved in our communities, everyone wins. Through our outreach campaigns and website, Living Local highlights the community-benefits of supporting locally owned businesses.




What We Do

Media Partnership Program


Living Local’s mission is to highlight the economic benefits of spending money locally. We have developed relationships with local media outlets and coordinate Quarterly Outreach Campaigns focusing on the benefits of spending money locally and how that transfers to the community. You have probably seen, or heard, Living Local’s message. Newspapers provide Living Local branded pages and then we work with TV and Radio media partners to promote our message to the public. We also use social media, so be sure to connect with us on Twitter, Facebook, and other platforms. Our current media partnerships include Go Local, MassLive Media, The Republican, The Reminder, El Pueblo Latino, BusinessWest, HCN Healthcare News, 22 News – WWLP, WMAS, Rock 102 – WAQY, Lazer 99.3 and 98.5.

Learn More

Community Partnerships

‘Business Talk’ Podcast

Living Local and BusinessWest, Western Massachusetts premier business publication, have entered into a collaborative partnership to produce the ‘Business Talk’ podcast, with the support of WMAS radio. ‘Business Talk’ consists of interviews with business owners, political leaders, and others managing through the COVID-19 epidemic. The program also highlights local, state, and federal assistance programs.

Listen to Business Talk Podcasts

College Experiential Learning Program

Living Local is collaborating with Western New England College on an Experiential Learning Program for college students which exposes them to real life business situations inside of locally-owned small-mid size businesses. We had a successful pilot program in the first half of 2020 despite the challenges of COVID-19. Our first official cohort will launch in the Fall of 2020.

More awesome programs coming soon!

For Every $100 Spent...

  • Locally Owned Biz - $68 returns to community!
  • National Chain - only $43 stays local.
  • Online - nothing comes home.

The world and our country are evolving fast, and we need to adapt to new challenges. Over the past years and decades, we have learned that we cannot rely on powerful outside forces, be they public or private, to bring vitality to our home. If we want to maintain and develop the community that we love, it is our responsibility to act and put our money where our mouths are.

Living Local makes this challenge easier than ever. The best way to support the local economy is to participate in it. Until now, finding local businesses committed to reinvesting in their communities could be tedious and challenging. Living Local changes this by curating an easy to navigate directory of local businesses, complete with information about how they support the community, as well as the products and services they provide. As a customer, you can now find a local business sharing your passion to support our community just as quickly as you could place an order from Amazon, with the added bonus of supporting your community and enjoying a more economically impactful shopping experience.

Online Directory

Living Local’s online directory is a platform for businesses to share how they impact the communities in which they operate. Businesses claiming their FREE listing can highlight the non-profit causes they support, and economic data [amount of local purchases, workforce size, etc.] which best illustrates their commitment to the region’s economic vitality. The searchable directory is FREE to the public, allowing them to connect with civic-minded brands.

We will be launching our new online platform in early 2021!

Connect With Us
Please Join Our Mailing List

We are in the process of building a new platform and website for Living Local 413. We are planning to relaunch in Fall 2021. In the meantime, we would love to hear from you. Once you join our mailing list, we will be sure and let you know what is happening and when we launch our new programs.

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